UPAC Insurance Finance

UPAC Insurance Finance is a national company that partners with independent agents and brokers to offer flexible, creative, responsive premium finance solutions. Our work with them has focused on brand equity mapping.

UPAC Brand Research

We conducted . . .

Sales Brochure 2

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Sales Brochure 3

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UPAC Brand Equity Mapping

This brand equity mapping project provided a comprehensive look at UPAC's brand equity and its customers' perceptions as they relate to UPAC and its competitors. The detailed analysis includes strengths and weaknesses for UPAC and its competitors, unearthing not-to-be-missed opportunities.
Among the factors studied:

• top of mind awareness
• preference
• usage
• rank in consideration set
• quality
• value
• convenience/accessibility
• vitality
• emotional connection
• loyalty
• relevance
• differentiation
• top-of-mind associations
• personality
• delivery against the most important customer benefits

Results of this study were used to refine and strengthen the brand's position and marketing communications messaging.
Read more about our Brand Equity Mapping.

Promotional Campaign 2

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Promotional Campaign 3

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Email Campaigns 1

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Email Campaigns 2

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Email Campaigns 3

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Direct Mail 1

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Direct Mail 2

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Direct Mail 3

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Flash Presentations 1

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Flash Presentations 2

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Flash Presentations 3

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Tradeshow Banners 1

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Tradeshow Banners 2

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Tradeshow Banners 3

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RadioCampaign 1

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RadioCampaign 2

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RadioCampaign 3

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AnyType 1

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AnyType 2

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AnyType 3

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