Brand | Cool Marketing: work, Schedule Associates

Overview
Logo and Brand Identity
Web Site
Direct Mail: 1 | 2

Schedule Associates International

This Rochester-based firm helps organizations improve performance by providing project management training and Microsoft® Project training courses that make a difference in the workplace. As they launched their brand, Schedule Associates' management came to Brand | Cool for help with brand identity, a web site, and direct mail.

To learn more about Schedule Associates, visit their web site.

Sales Brochure 1

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Sales Brochure 2

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Sales Brochure 3

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Schedule Associates Logo and Brand Identity Package

When launching a consulting business, it's critical to make a professional first impression. That's the competitive advantage we provided Schedule Associates International with this logo and brand identity package. Company leaders wanted to inject a human element into the logo while maintaining a sophisticated, business-like look. The arch on the "i" in Schedule Associates is reminiscent of a person.

Promotional Campaign 2

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Promotional Campaign 3

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Schedule Associates Web Site

The Schedule Associates web site needed to perform multiple duties: establish credibility for the company, generate leads, allow customers to evaluate detailed information about course offerings, (topics, locations and dates), and finally allow participants to register online. This fully functional e-commerce site allows one-stop shopping for project managers.

Email Campaigns 2

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Email Campaigns 3

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Schedule Associates National Direct Mail

Project management is the bane of everyone's life, not just those who call themselves professional project managers. We leveraged that theory to produce this national direct mail piece for Schedule Associates. "Project accomplished. And no one died, quit, or got fired." The piece included detailed course outlines as well as an upcoming tour of cities and a pitch about customized training opportunities.

Schedule Associates Localized Direct Mail

For this campaign, Schedule Associates wanted to target specific cities where they planned to hold project management training courses. They'd heard feedback that people really liked the idea of a course that didn't require them to travel. The creative solution: "Master Project Management. Sleep in your own bed...Do both almost simultaneously." And we versionalized them, as well: Cincinnati gets organized . . . Dont be left behind." For ease of use and cost-effectiveness, we designed the giant postcards as templates so Schedule Associates could call the printer with new cities and dates on an as-needed basis.

Direct Mail 3

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Flash Presentations 1

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Flash Presentations 2

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Flash Presentations 3

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Tradeshow Banners 1

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Tradeshow Banners 2

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Tradeshow Banners 3

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RadioCampaign 1

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RadioCampaign 2

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RadioCampaign 3

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AnyType 1

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AnyType 2

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AnyType 3

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