Getinge USA

Getinge USA is the world's leading supplier of sterilization, washing/disinfection and surgical equipment and services. But US market share lagged behind a competitor's. The company came to us for assistance in brand repositioning so they could work more strategically at gaining US business.

Sales Brochure 1

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Sales Brochure 2

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Sales Brochure 3

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Getinge USA Brand Positioning

After conducting a survey of all key stakeholders regarding various brand positioning issues, we led the leadership team in a one-day brand positioning workshop. We gained consensus on the following elements of the brand's position:

• target customers
• brand essence
• competitive frame of reference
• important brand benefits
• brand promise
• brand personality

This process led to the development of a one-page brand positioning statement to guide Getinge USA's brand identity development (including tagline), marketing communications and customer touchpoint design.
We also helped them develop a brand plan (including strategies and tactics) based upon their short- and long-term business and marketing objectives.

Learn more about our collaborative and energizing Brand Positioning Workshop.

Promotional Campaign 2

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Promotional Campaign 3

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Email Campaigns 1

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Email Campaigns 2

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Email Campaigns 3

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Direct Mail 1

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Direct Mail 2

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Direct Mail 3

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Flash Presentations 1

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Flash Presentations 2

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Flash Presentations 3

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Tradeshow Banners 1

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Tradeshow Banners 2

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Tradeshow Banners 3

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RadioCampaign 1

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RadioCampaign 2

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RadioCampaign 3

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AnyType 1

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AnyType 2

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AnyType 3

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