BrandCoolMarketing.com







Names, Logos, Taglines

Brand Identity work—if it's built on great brand strategy, it's the foundation of great brand marketing. Peruse some of our recent work developing names, taglines, logos.

Foodlink

A new logo, a new tagline, a new look. See the rest of the Foodlink brand strategy story.

Cadigen

New name, new logo. The former name for this engineering outsourcing client was PC Industrial Designs.

EFP Group

CPA firm Eldrege, Fox & Porretti, along with its affiliate businesses, rebranded itself as EFP Group. They developed the type treatment. We conceived the tagline, what counts, and married it and the type treatment into a logo. See the rest of the EFP Group work we've done.

allworx

Name, logo, tagline—all by Brand | Cool. Allworx combines VOIP phone, software and data tools in one box, hence the tagline: together.

Vitalwork

This human resource consulting firm had a name and a logo. We provided a new, succinct tagline: people. change. business. And we renamed their leadership program to the more descriptive, and unique: Claim Leadership.™. See the rest of our Vitalwork work.

Schedule Associates International

Logo and tagline delivered for this Microsoft® project training company. Training that sticks. Productivity that stays.

StoneBridge Business Associates

This affiliate of EFP Group specializes in contract auditing and forensic accounting. The firm had a type treatment for its name but no actual logo or tagline. We added the image of the stone bridge and wrote the tagline: building accountability. Visit the web site we designed and wrote for them.

Tabtronics, Inc.

This custom designer and builder of electromagnetic components was leaping into new, innovative territory with smaller, lighter, more powerful components. Their logo, our tagline: thinking big. designing small. magnetics to the highest power. We also helped them with a name for the new technology: Hyper-X Magnetic Technology. See the rest of our Tabtronics work.

Benefit Resource, Inc.

This third-party administrator of tax-free benefit plans had a pre-existing logo. We added the tagline: plans that perform. We also named one of the products by extending the name of the card (eTRAC®) to the name of the product itself: eTRAC® Commute. See the rest of our Benefit Resource work.

Brand | Cool Marketing

Wait, that's us! We did it all—new name, new logo, new tagline. How the world comes to love you.

Fairport Baptist Homes

A new logo and tagline—Extending our hearts to yours.

Open Imaging

We designed the logo.

STI Technologies

New logo and tagline—turning experience into value.

LPA Systems

A new logo for this custom software designer.

Summit

A logo for this annual event of technology leader Xelus.

Quick Check

We developed this logo for the Public Service Commission's electronic checkout systems.

BrightGarden Strategies

A new logo for this business consulting firm.

Rumpets

Everything about Rumpets came from us. The name, the logo, the concepts, the story, the illustrations, the animation . . . View the site (and tell the kids.)

Ethnic Beauty

A new logo for a new cosmetics company.

Best Times

A new logo for this financial services company.

Transitional Care

A new logo.

Marina Cove

A new logo.

Blast from the Past

A new brand identity for a hip new antique store.

Benefit Link

A new logo and tagline for this rebranded health insurance brokerage. The right plan at the right price.

Seasons Day Care

For this intergenerational day care at Fairport Baptist Homes, we created the tagline: a world of wonder and wisdom.


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