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 These are the people of Brand | Cool.We are brand strategists, marketing research specialists, marketing communications and public relations strategists—plus writers, designers, producers. We have a core team of people who are here full-time and a ”flex“ team of senior professionals we call upon because of their specific expertise. Check us all out: Core Team:
Flex Team:
Brand | Cool was officially formed in 2004, but you may have known us in our previous incarnations as Cool: i :mania and Brand Forward, Inc. All of our principals have been working in the marketing business for 20 years, give or take a few. We've put in our time at places as diverse as KPMG, Hallmark, RIT, the New York State Assembly, built a few agencies and consultancies, watched the marketing trends come and the marketing trends go…and still find ourselves entranced with the ways we can help companies and organizations grow. Many thanks to our photographer friends Andy Olenik and Woody Packard for the outrageously beautiful photos on our site.
There’s always a cup of chai (or coffee or tea or a soda) waiting for you. Across the Erie Canal and just a few more steps, we can find an ice cream cone. When the weather really warms up, we’ll put some rocking chairs on the porch and see if we can’t drum up a few creative ways to save the world, or the whales, or maybe just the hydrangea. 8 North Main Street Park behind the building or in the public lot that’s behind
us—enter from State Street or Main Street.
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