Sue Kochan is our chief executive officer

Official Bio | Unofficial Bio

Official Bio:

Sue is the founder of Brand | Cool Marketing Inc., an advertising agency with a strong client base in the Rochester and upstate New York region. Sue manages client relationships and leads the award-winning Brand | Cool team in the development of brand-based marketing programs. Her experience includes a strong focus on new media and web-based marketing solutions. Clients especially appreciate Sue's genuine interest in their success, her focus on business objectives and her ability to quickly envision integrated solutions.

Sue offers 20+ years of marketing experience, and has been an entrepreneur for more than 13 years. She has served a wide variety of clients including Fortune 500s, medium and small businesses, non-profits and start-ups. Sue’s leadership skills, business practices and dedication to building a healthy company and culture have enabled her to attract an exceptionally bright, talented and dedicated team. Prior to Brand | Cool, Kochan managed several boutique agencies, and served as a Marketing/Technology Consultant in Washington D.C. Clients included NASA, HUD, FBI, Xerox, Element K Learning Center, Fisher-Price, and many others.

Kochan holds a BFA from the State University College of New York at Oswego. She is currently a member of The Advertising Council of Rochester, American Marketing Association, Rochester Women’s Network and  Vistage. Sue serves on the marketing committees of Bivona Child Advocacy Center and The Susan B. Anthony House.

Unofficial (And More Interesting) Bio:

Why did you choose this career?
It chose me more then I chose it and I think we've stayed together because I thrive on change, I love creating something from nothing and it's great fun to “spread the word” (when the word is good).

Favorite song?
Thank you. Natalie Merchant

Favorite movie?
Once upon a time: The Wizard of OZ. Recently: Finding Neverland. Always: Kundun and Gandhi

Favorite recreational activity?
A day at the beach.

You think the world would be a better place if:
If every morning we woke up happy,
if every night we went to bed grateful,
if every day we ate all the chocolate and bread we wanted, without consequence,
and if every moment we remember to love a little more

The most profound thing you've ever heard or seen or experienced is:
What makes the world go around.

Besides marketing your other passions are:
watching Abby smile | laughing at Zach | a warm cup of tea | a bath that scalds my skin | the sore muscles I get IF I actually exercise | conserving, recycling and taking good care | being in art | making art | meditating |  children's books | new tastes | sleeping late | understanding | time with just my family | when I know it won't last forever | away from it all | natural surroundings and a bit of adventure | eyes that smile, especially Mike's | finding a better way | flowers where I don't expect them | what I already know over and over again | spontaneous moments when I'm connected, and full, and enormously grateful

Favorite joke:
The manic mail joke we played on Heather (you had to be there)!

Suddenly blessed with a day off and no limitations of time, space or cash, you would: 
Meditate (because without limits of time and space it would probably be a good one)