Looking for a pithy quote, a background interview, a full-fledged story? We can talk cogently and concisely about branding, marketing, advertising. Our leadership team is always available for media interviews. Contact any of us directly:
585-381-3350 x.102
585-381-3350 x.101
Getting launched takes some energy! We now have more empathy for what our clients experience when we say, you need a new brand position, tagline, brand identity, brand marketing. Moving forward, we'll be posting news as it happens—for now, you'll have to catch up with us in retrospect with this chronology of our most recent critical events. Over time, we'll also be using this space for the occasional article or commentary. Welcome!
July 05, Rochester Business Journal – Firm
takes brand message to heart.
Identifying, understanding and positioning a brand
are what Brand Cool Marketing Inc. helps its clients do. But recently
the company underwent the same process itself to better understand,
outline and communicate its own identity. Read full article (PDF).
May 05 — Brad VanAuken, Brand | Cool chief branding officer, conducted a three-day brand management and marketing seminar for Russian executives in Brussels, Belgium, May 21-23. Topics included Brand Positioning; Unusual Media;, Innovative Marketing Techniques that Work; Brands, People & Organizational Vitality; Developing the Brand-Building Organization and The Future of Branding. This comes on the heels of the release of Brad's book, Brand Aid, in Russian by publisher Piter (http://www.piter.com).
May 05 — Museum communicators at the American Association of Museums' Annual Meeting & MuseumExpo™ 2005 heard Brad VanAuken, Brand | Cool chief branding officer, speak on "The 11 Things Museums Should Know About Branding." The meeting was held in Indianapolis, Indiana May 1-5.
May 05 — Brad VanAuken, Brand | Cool chief branding officer, led a group of Boy Scout professionals and volunteers through a marketing case study at the 2005 Northeast Regional Finance, Endowment and Marketing Roundtable in Atlantic City, New Jersey.
April 05 — Brad VanAuken, Brand | Cool chief branding officer, will deliver the keynote speech at the
2005 Simon Marketing Case Competition on April 8 at the William E. Simon Graduate School of Business Administration at the University of Rochester. MBA students from across the country are converging on the UR campus to solve a business case from Fisher-Price. The winning team of five students receives a $5,000 prize. Brad will speak on "The 16 Most Important Things to Know About Building Winning Brands." Contact us for more information about engaging Brad as a speaker for your next event.
April 05 — Brand | Cool launches its new web site. (And you are here!)
March 05 — StoneBridge Business Partners heads to International Franchise Association trade show with a new brand identity, brochure and web site, all developed by Brand | Cool. Visit their web site.
March 05 — Brand | Cool launches 2005 comprehensive marketing plan execution for Benefit Resource, Inc. with a free-movie-tickets promotion at a Human Resources/New York trade show.
February 05 — Two Point Capital Management launches its brand with brand identity and brochures developed by Brand | Cool.
December 04 — Future production assistant arrives at Brand | Cool when art director Lissa Mathis gives birth to Nathan (photo on Lissa's profile page).
November 04 — Brand | Cool officially changes its name from Cool: i :mania, Inc. and moves into new space at 8 North Main Street, Pittsford Village. Carpets, paint, lights, new stationery, etc. etc. etc.
November 04 — EFP Group launches its brand with brand identity and an advertising campaign, all developed by Brand | Cool. See the EFP Campaign.
November 04 — Tabtronics, Inc. launches its groundbreaking, patent-pending Hyper-X Magnetic Technology at the Power Electronics Technology Conference in Chicago, with corporate and product branding created and produced by Brand | Cool. See the trade show graphics and sell sheets.
October 04 — New Foodlink brand position, brand identity and brand identity guidelines created by Brand | Cool. Check it out.
September 04 — We follow our own advice and hold a brand positioning workshop for our new partnership. Brad VanAuken plays a dual role—facilitator and participant. A few weeks later, the name and tagline emerge from the brand positioning: Brand | Cool Marketing. How the world comes to love you.
September 04 — Brad VanAuken, president of Brand Forward, Inc. joins the venture soon to be known as Brand | Cool as chief branding officer.
August 04 — John Knox Village customer touchpoint management project, led by Brad VanAuken and Sue Kochan, caps a comprehensive branding effort for the company. Read more about it.
August 04 — Vitalwork goes live with its new website, featuring new brand identity and tagline, developed by Brand | Cool, and complementing their corporate brochure. See the suite of work.
July 04 — Kathleen Muscato Phrase|ology, (president: Kathy Muscato) merges with Cool: i :mania, Inc.,(CEO: Sue Kochan).This caps two years of successfully working together on client projects. Read Kathy's profile and Sue's profile.
Brand | Cool Marketing
8 North Main Street
Pittsford, NY 14534
585-381-3350
www.brandcool.com
