Brand Marketing—it's how we get the brand strategy off the page and out into the world, where there are people waiting for the opportunity to love you. These are brief descriptions of the services we offer. If you'd like to see samples, cruise over to our work.

Comprehensive Marketing Plans

Get it all on paper
Once we've defined your brand strategy, this should be the next step. We will write a comprehensive plan that integrates all of the messages, audiences, and media you should be considering. We include timetables and budgets so it's truly a working document, not a wish list. Then together we make it happen.

Advertising

Big concept, big splash
You may think of us as an advertising agency, but we only do advertising when it's right for the client. Is it the most cost-effective, high-impact way to reach your audience? If it is, we're raring to go—with newspaper, magazine, billboard, radio, television....you name it. We'll handle it from concept through media buying and placement.

See the cool advertising we've done for EFP Group.

Brand Identity

Be who you are
Now that you've reached internal consensus on your brand (see brand workshop), how should you “look“ to the world? That's the heart of brand identity. Yours should:

• Express your essence, promise and personality
• Be distinctive and “ownable“
• Seem vital
• Be easy to recognize and recall
• Be flexible enough to accommodate future brand transformations

Brand identity can include:

• brand naming
• logo design
• taglines
• stationery package design
• product package design
• brand architecture design
• development of brand identity guidelines

We love to do brand identity work, and specialize in systems that work in multimedia environments. See some samples of our brand naming, taglines and logo design.

Collateral (Brochures, etc.)

Read it, see it, touch it—the power of print
We hate that word, collateral. Sounds too much like damage. We like to think of it as crucial printed information | persuasion about your organization—brochures, fliers, sell sheets, pocket folders, etc.

It can be clearly foundational—your corporate capabilities brochure. It can be part of your sales toolkit—the “at-a-glance product demo.“ It can tell your story in a compelling case study.

No matter what, it should be conceived, written and designed to make your brand come alive. And it should be planned to make the most of your investment. We know lots of tricks to make it beautiful without making it outrageously expensive.

There are plenty of Brand | Cool collateral samples in our work section—or, for the truly comprehensive tour, call to set up an appointment and we'll show you our book.

Direct Mail

It should be worth the space it takes up in a mailbox
It shouldn't be just a piece of collateral (see above) that you happen to stick in the mail. If it's meant to evoke a response, then there are some time-tested techniques to consider—the right list, the most irresistible offer, the creative that will get your target to open it. And there's the telemarketing script that supports it.

We can handle all of that. Contact us.

Event Management Support

Without a hitch
You're doing an event. You need some stuff—invitations, signage, videos running on loops, kiosks with interactive Flash movies, maybe even some themed entertainment. Call us. We can also put you in touch with folks who do the hard-core event management—lights, cameras, action.

Internet Marketing & Web Site Development

Online and on-target
The Internet—where would we be without it? And how many of us are still figuring out how to use it effectively?

At Brand | Cool, we've made this a specialty. We believe your site should accomplish a greater purpose than taking up pixels. What do you need it to —inform? educate? raise money? sell product or services?

We start with search engine optimization and intelligent information architecture to make sure you're optimizing your opportunity.

We know how to write for web sites (short, snappy but also long and informative as necessary). We know how to design sites for usability. We know how to build them. If it's a truly complicated site, we work with talented programmers to make sure that everything works flawlessly. We can set you up to test pay-per-click campaigns and employ viral marketing. We can help you monitor and maintain your site.

See just a few of the sites we've developed—for Vitalwork, EFP Group, StoneBridge Business Partners, Schedule Associates International.

Multimedia Presentations

Words, pictures, sound, color, motion...
It's not a static world anymore. Between MTV and the Web, everyone's looking for their messages to move, be interactive, be engaging. We're masters at all the ways in which media can flex to meet your needs—from Power Points that don't look like Power Points to Flash movies that entertain while they inform. We write them, produce them, direct them—all in house.

Watch a bit of the persuasive Flash movies we produced for Benefit Resource.

Public Relations

Do good and tell about it
A crucial part of an integrated brand marketing campaign, public relations requires effort, intelligence and perseverance. Provide all three, and the results are well worth the investment.

Our public relations strategists have deep backgrounds in the media as well as PR. We think strategically, really get to know your organization, write a comprehensive plan for earning you the media coverage you desire, and execute it with style and substance.

Services can include media relations, press release preparation, distribution and tracking, event planning, event planning, “cause“ marketing and charitable alliances, and media interview training. Call us. We'll make you a celebrity.

Tchotchkes and Promotions

Make people say: Cool!
Sometimes you just need to get a little attention. Almost always you need to go beyond T-shirts. We can source the coolest items around which to wrap your brand identity—just the thing to perk up the troops at the next sales meeting. Or build a show-stopping promotional campaign and roll it out at your distribution sites or charity event or trade show.

Trade Show Support

Stop them in their weary tracks
Trade Shows. They're a unique animal. Pack many thousands of people into a convention show and then compete like mad to get their individual and undivided attention.

We know a few tricks of the trade that can help—like free food and water. More critically, we know how to translate the fundamental appeal of your brand into attention-getting graphics and offers and displays that will pull people in, and get them talking to you.

See some samples of our trade show banners for Tabtronics, Inc.

Video

The height of emotional connection
It's as close to real life as you can get, and sometimes that's just what you need to tell the story. We can write, produce, direct, edit, package, distribute—whatever's required to tell your tale to the world. We can even incorporate pieces of your video into your web site or Flash movie.

If there's a movie to be made, we can make it. Contact us.

 

Whatever you need, we deliver it in a way that strengthens and leverages your brand. Contact us.