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BOOKS Brand Strategy Books Brand Marketing Books	branding 101 books links Books We Recommend What we're reading and why we like it, divided by: Brand Strategy and Brand Marketing Got a favorite that didn't make our list? Send us an email and we'll check it out. No time to read? Just need it done? Contact us and we'll make it happen. Brand Strategy A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century, Scott Bedbury, Stephen Fenichell A look at the creation of great brands from the person who helped create the Nike and Starbucks brands Age of Propaganda: The Everyday Use and Abuse of Persuasion, Anthony R. Pratkanis, Elliot Aronson How to be a persuasive communicator Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business, John Winsor Customer-centric marketing Blink: The Power of Thinking without Thinking, Malcolm Gladwell How we make decisions—and how decisions made in the blink of an eye are much more complicated than assumed. Bobos in Paradise: The New Upper Class and How They Got There, David Brooks “Comic” (and trenchant) sociology on the merging of bohemian and bourgeois culture Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position, Brad VanAuken Comprehensive brand management and marketing reference guide Brand Babble: Sense and Nonsense About Branding, Don E. Shultz, Heidi Schultz Common sense branding Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time, Matt Haig Often, we can learn the most from other’s mistakes Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld, James B. Twitchell The branding of cultural institutions Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market, Paul Temporal Branding in Asia and a good overview of branding in general Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture, Stuart Ewen The history of advertising and consumer culture Differentiate or Die: Survival in Our Era of Killer Competition, Jack Trout Lots of specific examples of successful differentiation Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, Adam Morgan How to compete against market leaders through differentiation Emotional Branding: The New Paradigm for Connecting Brands to People, Marc Gobe How brands reach customers on an emotional level How Consumers Think: Essential Insights into the Mind of the Market, Gerald Zaltman Getting inside the mind of the consumer Influence: The Psychology of Persuasion, Robert B. Cialdini How salespeople, politicians, preachers and others influence our thoughts and behaviors Leap: A Revolution in Creative Business Strategy, Bob Schmetterer How and why to help clients apply creative thinking to their core business strategies before they launch a branding effort Positioning: The Battle for Your Mind, Al Reis and Tack Trout A classic on the power of focus in brand positioning Strategic Brand Management: Creating and Sustaining Brand Equity Long Term, Jean-Noel Kapferer Comprehensive overview of brand management with plenty of examples The 11 Immutable Laws of Internet Branding, Al Ries, Laura Ries Some thought-provoking ideas on Internet branding The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand, Laura Reis, Al Reis Simple, but useful set of branding rules/insights *The Tipping Point: How Little Things Can Make a Big Difference*, Malcolm Gladwell How some phenomena become widespread seemingly overnight *Trading Up: Why Consumers Want New Luxury Goods…And How Companies Create Them*, Michael J. Silverstein and Neil Fiske Todays’ shoppers bargain hunt and indulge—it all depends on what they’re buying Brand Marketing Advertising and the Mind of the Consumer Max Sutherland, Alice K. Sylvester What makes advertising work Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands, Anita Wheeler Full Frontal PR: Building Buzz About Your Business, Your Product, or You, Richard Laermer A former journalist provides insight and how-to advice on earning media coverage *Hey, Whipple, Squeeze This: A Guide to Creating Great Ads*, Luke Sullivan Entertaining guide to creating good ads Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing, Kevin J. Clancy Offers a number of very important marketing insights *Mastering Marketing: The Complete MBA Companion in Marketing, INSEAD, The Kellogg Graduate School of Management at Northwestern University, London Business School, The Wharton School of the University of Pennsylvania* Interesting mix of marketing articles Ogilvy on Advertising, David Ogilvy The most important—and classic—book on advertising Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas, Edward W. Werz, Sally Germain What the title implies *The Anatomy of Buzz: How to Create Word of Mouth Marketing*, Emanuel Rosen The power of buzz, how to create buzz The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition), Thomas T. Nagle, Reed K. Holden Everything you ever wanted to know about effective pricing Words that Sell, Richard Bayan What the title implies Your Marketing Sucks, Mark Stevens Shocking but effective advice on better ways to invest—no matter the size of your budget

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