We are brand strategists, social marketing hounds, marketing communications and public relations strategists—plus writers, designers, producers. We have a core team of people who are here full-time and a ”flex“ team of senior professionals we call upon because of their specific expertise. Check us all out:
Core Team:
- sue KOCHAN, chief executive officer; co-owner
- kathy MUSCATO, chief creative and strategic officer; co-owner
- holly BARRETT, director of public relations and social marketing
- stephanie COLLINS, administrative and account coordinator
- kevin DiMAGGIO, creative director
- sarah GIBSON, account group director
- adam GOGOLSKI, senior account executive and internet marketing strategist
- jon ITKIN, strategist and copywriter
- lissa MATHIS, art director
- emily NEAL, public relations and social marketing account coordinator
- eric SCOLES, senior developer, internet marketing
- lindsay ST. LUCIA, senior account executive
- mark TOOR, public relations and social marketing account supervisor
- katherine “kokie” WARNER, art director
- christina WILLIAMS, director of operations
Flex Team:
- bob DeROSA, strategist and copywriter
- lisa HUTCHURSON, copywriter
- david LeVANT, copywriter and account manager
- dan MULCAHY, creative director and copywriter
- paul NOVAK, marketing strategist
- kurt PAKAN, art director
- laurie RIEDMAN, public relations strategist
- lisa SCHAERTL, high-tech public relations strategist and writer
- will WEIDMAN, search engine optimization strategist
- greg WILLIAMS, public relations strategist
Our team members have put in their time with a remarkably diverse group of clients, built a few agencies and consultancies, watched the marketing trends come and the marketing trends go…and still find ourselves all jazzed up about the ways we can help companies and organizations grow.
Stop by.

There’s always a cup of chai (or coffee or tea or a soda) waiting for you.
We are an easy bike ride from downtown Rochester (or downtown Pittsford or Fairport or any other eastern suburb, for that matter). We are also an easy hop from either the University Avenue or Linden Avenue exits of Route 490.
We are the building closest to the apple orchards of Stone Tolan House, which is worth a gander, if not a visit.
2300 East Avenue
Rochester, NY 14610
585.381.3350

